Overview

Modern Shelving designs premium, modular shelving systems that strike the perfect balance between function and form. With a strong foothold in both residential and commercial markets—including custom retail fixtures—the brand is known for its bespoke solutions, high-end finishes, and architectural quality.

But this customization-heavy model came with a cost: hours spent manually designing and quoting each order. Until now.

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Challenge: Reducing a 2-Hour Process to 2 Minutes

Before the change, every order required a Zoom session with a designer who manually built out the configuration in SketchUp. It worked well for customers—who felt fully supported—but as Modern Shelving grew, this white-glove approach became unsustainable.

They needed a digital solution that could:

• Empower customers to build their own shelving systems.
• Display real-time 3D visualizations.
• Generate instant, error-free pricing and specifications.
• Seamlessly integrate with e-commerce and CRM tools.
• Maintain the premium, personalized experience that defined their brand.

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Solution: Meet the SHELVINATOR – A Visual CPQ Built for Modular Design

AR-Range partnered with Modern Shelving to implement its proprietary platform—a parametric visual CPQ (Configure, Price, Quote) system tailored to modular products. The result: a powerful, customer-facing configurator affectionately named Shelvinator.

🔧 Key Features:

• Real-time 3D Configuration: Customers select dimensions, finishes, and modules using intuitive sliders and presets. The system instantly renders high-fidelity visualizations.
• Live Pricing: Each module is priced in real time based on dimensions and materials.
• Automated Offer Generation: Customers receive a downloadable summary with product visuals, measurements, specifications, and pricing.
• Augmented Reality Preview: Users can view their design in their own space via AR.
• E-commerce Integration: Seamlessly tied to Shopify, with direct add-to-cart functionality.
• 3D File Downloads: Designers can export GLTF files or load configurations back into SketchUp for further refinement.
• Support for Creators: Influencers and design partners can publish their own configurations on branded landing pages.

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Client Benefits: What Modern Shelving Gained

🛍 For Customers:

• Self-Service Personalization: No calls or waiting—visitors configure shelves in real-time, 24/7.
• Faster Transactions: Products are instantly shoppable through Shopify.
• Better Experience: Clear, interactive visuals reduce uncertainty and increase confidence in purchases.

“Now customers don’t have to schedule a Zoom with our designers just to explore options. They go online, create their design, and receive a full quote with visuals in minutes.” – Marcin, Project Lead

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💼 For Designers and Sales Teams:

• Time Saved: Visualizations that once took hours are now automated and immediate.
• Tool-Assisted Consultations: Even when live consultations are needed, the configurator speeds up the conversation.
• Unified Workflow: Design teams download 3D files directly into SketchUp for deeper customization.

“The configurator reduced the load on our designers. They now focus on high-touch clients and complex requests.” – Natalia, CFO

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📈 For Business Growth:

• More Leads: Lower barrier to entry means more users interact with the product, resulting in a higher volume of inquiries.
• Content at Scale: Rendered images from the tool feed marketing assets, from email campaigns to influencer pages.
• Innovation Edge: Modern Shelving now positions itself not just as a furniture company, but a tech-forward innovator.

“They’re showing the tool at trade shows—it’s part of their identity now. This wasn’t just a feature. It became part of their brand.” – Bartek, 3D Specialist

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Evolution Through Collaboration

Throughout the build, Modern Shelving’s feedback shaped the platform. Unexpected requirements—like customizing shelf connectors or handling rare material variants—pushed AR-Range to evolve the core engine.

“We didn’t just build for them—we built with them. And as a result, both the product and the platform got a lot stronger.” – Szymon, Lead Developer

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Final Word

The Shelvinator transformed Modern Shelving’s sales and customer experience by tackling the exact frustrations echoed across the global furniture market. It's not just a configurator—it's a solution to the industry's most pressing customer experience problems.

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Want to see how it works? Visit Modern Shelving and try building your own.

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