Innovative 3D design tool to sell bespoke shelving products

Overview
Modern Shelving designs high-quality, modular shelving systems that seamlessly blend style and functionality for homes and offices. Their units are crafted with customization and versatility in mind, offering unique storage solutions tailored to fit any space. Additionally, the Modern Shelving team specializes in designing innovative retail display solutions, fixtures, and store shelving for retailers, perfect for showcasing clothing, accessories, and more.

Challenge: Reducing the quoting process from hours to minutes

‍Modern Shelving’s expertise in creating custom-fit, multi-functional shelving units required extensive engagement in 3D design services and manual custom quotations. The team identified an opportunity to streamline the sales process by implementing a digital solution that would enable real-time configuration with 3D visualization while automating pricing and offer creation.

The goal was to empower customers to design their shelving systems independently while ensuring full control over configurations and orders. The tool also needed to support collaboration with interior designers, architects, and decorators. The configurator had to visualize shelf modules based on user-defined parameters, such as width, height, and thickness.

Throughout the development of the configurator and the refinement of its additional functionalities, the Modern Shelving and AR-Range teams engaged in a dynamic and inspiring collaboration, fostering innovation at every step.

Solution: A visual CPQ for a complex shelving system

‍The AR-Range team, leveraging their proprietary platform for managing the personalization of modular and parametric products, developed a CPQ (Configure, Price, Quote) solution tailored to Modern Shelving’s needs.

Key Features:

• The 3D configurator dynamically generates product shapes based on user-provided parameters such as width, height, and thickness.
• Real-time visualization of product and material variations.
• The ability to compose units with an unlimited number of components.
• Instant price calculation for a seamless user experience.
• A user-friendly starting point by selecting from various ready-made presets presented in photos or visualizations.

Additionally, the Modern Shelving team can download 3D models of selected product configurations for further use.

The configurator also includes a material library, offering customers a wide selection of finishing materials directly within the tool. 

The system generates high-quality product variant visualizations and a detailed order summary, significantly reducing the time needed for creating and pricing custom offers.

Automated quote generation

‍The configurator ensures the instant generation of complete, error-free personalized offers, providing:

• Detailed product specifications tailored to the customer’s selections.
• High-quality visual representations of the configured product.
• Instant pricing or an option to request a custom quote.
• Streamlined communication with contact details to accelerate deal closures.

To further enhance the sales process, the CPQ tool is integrated with Shopify e-commerce, enabling real-time data exchange, product mapping, and direct add-to-cart functionality.‍

Meet Shelvinator: The custom shelving configurator

‍The Modern Shelving team quickly embraced their innovative digital assistant and named it the SHELVINATOR.

‍This powerful tool includes three specialized configurators for different shelving systems:

‍Pole-Mounted Shelving

‍Room Divider System

‍Wall Mounted Shelving

‍The Modern Shelving team manages the configurator and customer queries through a dedicated management panel.[Screenshot]

‍Results: Transforming the sales and customer experience 

With CPQ, the Modern Shelving team has gained a wide range of benefits that streamline the sales process and enhance the customer experience.‍

Benefits for the sales team and partners:

• Efficiency: Quick and dynamic product visualization with instant access to all variations.
• Service quality: Automatically generated order specifications and visualizations can be emailed or printed for customers.
• Interactivity: Showroom displays on tablets or TVs engage customers with personalized product presentations.
• Sales acceleration: POS integration speeds up transactions for personalized products.

Benefits for customers:

• 24/7 Availability: The configurator on the website allows customers to design and customize products anytime.
• Quick purchase: Configured products can be added to the cart instantly for faster transactions.
• Convenience: Customers can place orders from anywhere with maximum flexibility and ease.

Marketing advantages:

• Content creation: High-quality product visualizations can be used in promotional materials, websites, and social media.
• Email marketing: Personalized product variants can be used for targeted campaigns based on customer preferences.
• Interactive advertising: The configurator enables real-time product personalization in digital ads and landing pages, boosting engagement.

Shelvinator has revolutionized the way Modern Shelving sells and markets its shelving systems, providing an interactive, efficient, and customer-friendly experience.