Design and implementation of an online store for demolition equipment

DHB Polska, a leading producer of demolition equipment in the Polish market, has decided to launch its own e-commerce platform. The company offers a wide range of demolition tools, from heavy hydraulic hammers and demolition shears to adapter plates and seal kits. Previously, sales were conducted through the sales team and selected dealers in Poland. The aim of the e-store was to increase direct sales, reach new customers, and ease the burden on the sales team.

Implementation:

Needs Analysis

The AR-range team began by examining customer needs, verified through consultations with existing partners. A key focus was ensuring the availability and customization of products to meet the specific requirements of the demolition equipment owned by various companies.

Platform Selection

After thorough analysis, the decision was made to use the WordPress platform with the WooCommerce plugin, deemed the most suitable tool for creating the new online store.

UX/UI Design Work

The UX/UI design process prioritized responsive design and industry-specific requirements. The site was crafted to ensure ease of navigation and intuitive user experience.

Custom Features

A key element of the project was the introduction of a custom feature that matches demolition equipment to the customer’s excavators. This functionality allows customers to easily find products tailored to their specific needs and technical specifications. Additionally, an aftermarket feature was developed to enable customers to find spare parts and accessories for previously purchased products.

Adapter Plate Matching Form

A custom adapter plate matching form was created to guide the user step by step through providing the necessary dimensions to create a custom order plate.

Dedicated Dealer Account System

AR-range developed a dedicated account system for DHB dealers within the online store, offering exclusive discounts and simplified management tools.

SEO Optimization

The site incorporates best practices in responsive web design (RWD) and basic SEO, including speed optimization, user engagement, and optimization of meta titles and descriptions.

Effects:

• Increased sales efficiency by precisely matching products to customer needs.
• A faster and more effective purchasing process through improved product matching.
• Sales automation, enabling DHB Polska to sell more products without additional strain on the sales team, allowing them to focus on customer and business development.
• Enhanced trust and reputation for DHB Polska as a leader in the demolition equipment industry.

Summary

Through detailed planning and creative solutions, the AR-range team created a store that delivers significant benefits to both DHB Polska and its customers. The implementation of the e-commerce platform for DHB Polska is yet another successful project by AR-range, utilizing WordPress/WooCommerce.