Enhancing online sales of children's products with web-based Augmented Reality

Introduction Goodwood Poland excels in creating safe and beautiful playgrounds using wooden rocker tops and ladders. As a pioneering brand in the industry, they prioritize natural materials sourced responsibly.

Challenges of Selling Children's Products Online Selling children's products online comes with unique challenges that can significantly impact the success of an online store. The primary customers—parents—are particularly concerned about the safety and quality of the products they purchase for their children. It is crucial for these products to meet high safety and aesthetic standards and to match the descriptions and images provided in the online store.

To meet these expectations and minimize doubts and returns, digital tools that facilitate informed and confident purchasing decisions are essential.

Web-Based Augmented Reality for Children's Products To ensure parents that the products will fit well in their children's spaces, Goodwood Poland implemented a simple Augmented Reality (AR) tool on their website. This web-based AR allows customers to visualize products in their homes or gardens using their smartphones. High-quality 3D visuals provided by the AR tool eliminate guesswork regarding the size, color, and overall aesthetics of the products.

How It Works The AR tool brings 3D assets of Goodwood toys to life. The toys are automatically transformed into custom AR experiences, enabling customers to display true-to-scale 3D products in their interiors using only their mobile devices.

The web-based AR, provided by Arrange, operates directly from the Goodwood website. Customers can view the products without downloading an app by scanning a QR code from their desktop or accessing the AR view directly from the page on their mobile device, allowing seamless interaction with the product.

Effects Goodwood customers can view products in Augmented Reality in accurate dimensions, from all sides and in selected color options. The Polish brand continually enhances product experiences for parents and children. By using Augmented Reality to sell children's products, Goodwood stands out in a competitive market, ensuring customers have no doubts about their purchases.

The AR widget developed by the Arrange team is easy and quick to implement, providing a significant advantage in online sales of children's products.