Elite HTS Transforms Website Experience with AR-Range: A Journey to Elevate Customer Engagement and Online Visibility

In the ever-evolving landscape of online sales, Elite HTS, a distinguished Canadian manufacturer of premium home and commercial cinema seating, embarked on a transformative journey to revitalize its digital presence. Teaming up with AR-Range, a team of experts in online product personalisation, Elite HTS set out to breathe new life into its website, setting the stage for a dynamic online experience.

The motivation behind developing a new website was clear: to not only modernize their digital storefront but also to enhance customer satisfaction and solidify their position in the competitive realm of Google search results. Recognizing the importance of seamless user interaction, Elite HTS prioritized the improvement of customer experience as a cornerstone of their digital strategy.

Key goals for the new website:

• Increased lead generation through improved Google positioning, enhanced user experience, and mobile responsiveness

• Implementation of a new graphic design to enhance user experience

• Extended average user time on site through a new product presentation approach

• Simplified content management

The journey began with reimagining the user interface (UI) and user experience (UX) of the website. Each view was meticulously designed by Elite HTS and NP Digital to highlight the exceptional quality of Elite’s products and to ensure easy navigation for visitors.

Selecting the right platform was paramount to achieving the goals. After careful consideration, Webflow emerged as the ideal choice, offering not only a robust CMS (content management system) but also a user-friendly interface that empowered Elite HTS to effortlessly manage their online presence.

The unveiling of the new Elite HTS website is marked by a host of enhancements designed to captivate and engage visitors. From a visually stunning graphic overhaul to mobile optimization and responsive design, every aspect was meticulously tailored to deliver an unparalleled user experience. 

Elite HTS recognized the importance of storytelling to connect with their audience. By strategically communicating their brand mission, values, and unique offerings, they aimed to create a compelling narrative that resonated deeply with customers.

Until now, the 3D product configurator with the innovative use of augmented reality (AR) was embedded on a separate subpage. However, on the new website, it has also been embedded directly on the product pages. 

Customers can now faster visualize their custom dream seating arrangements in 3D with stunning detail, all from the comfort of their homes. Optimizing the use of this digital tool is crucial as it showcases Elite HTS's customizable products and helps gather leads. 

Another important aspect was SEO technical optimization such as website speed, URL structure, sitemap, schema markup, and canonical tags.

With a focus on customer satisfaction, increased online visibility and a compelling brand narrative, Elite HTS is well-positioned to attract attention in a competitive market.

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The launch of the new website is the next step in the 3-year cooperation between Elite HTS and AR-range. Collaboration full of commitment and striving to implement digital innovative business solutions.