Modular Configurator

A 3D modular configurator for sofas, sectionals and outdoor kitchens.

The buyer drags modules together, the rules decide what fits, and the piece they build leaves as a priced, manufacturable order, on the showroom screen or online.

Talk to our team Build one now →

build.yourshop.com/showroom

Why it matters

The configurator goes as deep as the buyer does.

Most buyers meet your sofa on Pinterest or Instagram, then check your site. A product page with a few layouts already visualised serves the buyer who wants one as it is, and shows everyone else that the sofa can be made their way.

The full configurator opens for the buyer ready to put in the effort: every module, every fabric, the rules deciding what fits. In the showroom a sales rep drives it beside them, with the real sofa and the swatches within reach, so it can go deeper still.

100,000+ combos

modules, finishes, appliances

Paradise Grills' outdoor kitchens, configured module by module in 40+ US showrooms since April 2024, every build priced as it is made.

Try it: live

One model in. Every variant out.

Pick a fabric, a layout, an angle. Every combination is prerendered and served like an ordinary photo, no render engine on the page, no waiting.

Fabric

LIVE · prerendered

served in 40 ms

Layout

Set 1Set 2Set 3

Angle

Front¾ viewTop-down

Same light, same angle, whole catalog. A coverage grid proves every variant is there before you launch. Hover the sofa to zoom in.

How it works

A modular sofa configurator that feels like play.

Configurator module palette beside a corner sofa whose chaise is snapping into place

Drag and drop. That's the whole interface.

The buyer drags modules together and they snap like magnets: compatible pieces pull into place, the wrong ones will not. Corner here, chaise there, ottoman on the end, and a sectional sofa takes shape in a minute. Building a custom sofa feels like play. No manual, no salesperson driving the mouse for them.

The same sofa build on the showroom screen and in the buyer's phone

Built for the showroom floor.

Runs on the showroom screen and the buyer's own phone. Your salesperson stops being a human configurator clicking through options. The buyer self-builds, and one person can serve three customers instead of one.

Chaise in Loop 08 Antelope fabric next to the fabric picker

Looks like the real thing.

Real fabrics, real wood, real light. The buyer trusts what they see enough to commit to a high-ticket piece they cannot touch, which is the entire job at the decision point.

Build summary listing each module with its price, and a Generate offer button

A manufacturable order, not a screenshot.

Every saved build leaves as a spec-complete order (modules, options, dimensions, price) straight into however you already take orders. The configuration the buyer made is the order the factory gets. We wire up the handoff; it is not an IT project on your end.

Where it fits

Three rungs to a sale. This is the top one.

Every furniture sale climbs a ladder. First the inspirational shot that stops the scroll. Then the product page, where a handful of clean prerendered variants do the work: fast, always prerendered, never a 3D engine. Then, only if the product justifies it, the configurator: the deep build, on the showroom floor or at the very end of the online path. Ar-range builds the whole ladder. This product is the top rung. Put it where it pays, not everywhere.

See where it fits in your funnel →

build.yourshop.com/moodu

A configurator multiplies the demand you have already built. Size it to each stage: a few visualised options for the first look, the full build for the buyer who puts in the effort, and the deepest version on the showroom floor.

Every stage gets the tool it can use.

Flagship case · Paradise Grills

“

I am currently very satisfied with the service provided by Ar-range and cannot think of any areas that require improvement.

Dennis Brown

Chief Business Intelligence Officer, Paradise Grills International

Challenge

Digitize a complex custom-sales process across 40+ showrooms: order, agreement, payment and fulfillment in one flow.

Result

Checkout dropped from over 30 minutes of paper to under 5 on an iPad.
One back office rolls up orders from every location.

Read the Paradise Grills case study →

What you get

What a 3D furniture configurator changes for your team.

Free your salespeople to close.

The buyer drives the build themselves: drag, snap, done. Your staff stop walking every customer through options and start closing the next sale.

Sell the piece they can't touch.

Real fabric, real wood, real light. Enough confidence for a buyer to commit to a high-ticket piece they have never sat on.

Answer every spec question before it's asked.

Rub count, pet-friendly, easy-clean, composition, dimensions: pulled live from Content Hub, the same source that feeds your website, so the two never drift. One data spine, so each market sees what it cares about.

Never lose a half-finished sale.

The buyer starts on the showroom screen and finishes at home from the same link. The build follows them across devices instead of dying in the car park.

Get an order the factory can build.

Every saved build lands in your CRM, CPQ or ERP as a spec-complete order. No re-keying, no "which fabric did they mean", no errors between the floor and the line.

Keep it yours.

White-label per tenant: your logo, your colours, your subdomain, your hardware. Your catalog and your data stay yours. Optional AI design chat and lifestyle renders can be added on when the product justifies the step, not by default.

FAQ

Questions about the modular configurator.

What is a modular configurator?

A 3D product configurator for products sold as modules. The buyer drags pieces together, the rules you give us decide what fits, and the finished build carries its own price and parts list. We build it for modular sofas and sectionals, and for outdoor kitchen islands.

Where does it run?

In the browser: on the showroom screen, on a tablet, and on the buyer's own phone. A build started in the showroom opens at home from the same link, so the buyer can finish it there.

How many combinations can it handle?

We build the range as models and generate from them, so the count stops mattering. Paradise Grills' outdoor kitchens run past 100,000 combinations of modules, finishes and appliances.

Do we have to replace our website, POS or ERP?

No. The configurator runs on the screens you already have, and every saved build goes into your CRM, CPQ or ERP as a spec-complete order. At Paradise Grills the configurator hands the build to the iPad POS by QR code, and orders sync to NetSuite.

How do we get our modular range in?

You bring your modules, your finishes and the rules for what fits what. We build from your CAD or 3D files. Your range needs some structure (which pieces combine, which fabrics apply) before it can work, and we tell you what that takes before you commit.

What does it cost, and how do we start?

Two ways to work together: as a product your team runs, or embedded with our team during a build. Which fits depends on your range and your team. Tell us what you make, and we'll tell you whether a configurator fits before anyone talks numbers.

Tell us what you sell. We'll tell you if a configurator fits.

A few words on the kind of change we mean: not just a digital tool, but how you think about personalizing a product and what that is worth to your sales.

1Mvariants from one source

Same dayprice changes live in the shop

No-codeconfigurators the client runs