Blog · Is my configurator working?
A configurator that is not selling rarely fails loudly. Orders drift, buyers open it and leave, the showroom keeps quoting on paper, and nobody can say whether the tool is the cause or the catalogue behind it. In these posts we name the symptoms the way a sales director sees them, give the likely cause, and end with a check you can run in your own analytics before you blame anything.
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A 3D configurator went live, looked good, and sales didn't move. Usually for three reasons: an unreliable button, a renderer that cannot show the fabric, and five hundred choices with no guidance. What we saw at MyBed, and what we built instead.
8 min readMore in diagnosing
"3D preview reduces returns" is on almost every configurator vendor's homepage and behind almost none of their case studies. Here is what the claim would take to prove, and the cost we can actually point to instead.
6 min read
Every brand already has the numbers. Almost none can put the right number on the right variant at the moment a buyer is deciding. The fix is a change of where the measurement lives, not a bigger drawing effort.
7 min read
Explore how furniture product configurators can offer a competitive edge in sales by reducing visualization friction and streamlining decision-making processes. Learn when these tools are effectively implemented for repeatable logic, defined options, and high visual uncertainty, and understand scenarios when they might add unnecessary complexity. This article provides insights into aligning configurator technology with pricing and manufacturing logic, ensuring effective application and tangible benefits.
5 min read
Discover why selling furniture is increasingly challenging and how to counter these obstacles with engaging digital tools. Learn why emphasizing emotions over materials boosts sales, how digital configurators enhance customer experience, and why visual continuity is key to preserving excitement post-showroom visit. Explore strategies for successful B2C transitions and maintaining strong furniture margins by selling ideas, not just products.
7 min read
Discover how lifestyle product images and automated 3D rendering enhance B2C furniture sales by evoking emotions and aiding decision-making. Learn why combining visual storytelling with AI and AR technologies can improve engagement, boost conversion rates, and streamline production processes. Explore strategies for balancing aspirational imagery with detailed product options to create a seamless buyer's journey in furniture e-commerce.
5 min read
Explore pitfalls and opportunities of entering B2C or DTC sales in the furniture industry, especially for brands transitioning from B2B operations. It explores why many such ventures fail, not because of missing technology like configurators, but due to misunderstanding the emotional and non-linear nature of consumer decision-making.
17 min read
Explore the transition from B2B to B2C in furniture retail, focusing on emotional engagement, personalization as brand values, and the customer journey. Learn how to effectively integrate digital tools like AR and configurators at each consumer phase to move from selling SKUs to selling visions, blending digital and physical experiences for successful B2C storytelling.
6 min read
Marcin's talk at Meble Polska 2025 asked when a configurator actually pays off and when it only hides a process problem. The three questions the audience asked, answered, and what we saw on the fair floor.
3 min read
Most furniture shoppers never open AR. Independent research says so and our own installs said the same. Where AR still earns its place, and what to build first instead.
9 min readLeave your details and we arrange a free consultation with the people who have spent years helping brands sell customised products. You bring the catalogue and the questions. We bring what has worked, what has not, and what it would take for you.
