Case study · Elite HTS

Every custom Elite HTS seat, placed in the room in real time.

Elite HTS builds premium home theatre seating to order and ships across four continents, with no showroom nearby for most buyers. Their models already ran on Sketchfab, but Sketchfab's own API has no way to generate an AR model from a live configuration, then or now. Ar-range wrote Elite HTS the script that does it: the exact chair, in the exact finish, at full size, from a phone or a QR code.

Elite HTS premium quilted leather home theatre seating, close up

Sketchfab can render every finish a customer configures.

It still can't turn that configuration into something placeable in a room, on its own.

What we built

From a configuration on screen to a chair standing in the room.

Generate

A script that turns a live configuration into AR.

The base configurator already ran on the Sketchfab API when we started: customers could switch fabric, finish and layout on a 3D model. What it couldn't do was turn that exact configuration into a model ready for augmented reality, and Sketchfab's own API still doesn't do this on its own. We wrote the script that closes that gap, generating an AR-ready model from whatever the customer just built.

✓Built from the exact configuration chosen, not a generic model
✓Opens on a phone directly, or by QR code from a desktop
✓Still not something Sketchfab's API does by itself
Place

Full size, in the room, before it's ordered.

A home theatre chair is large, expensive and hard to send back. Standing the exact configured piece in the room it will actually occupy, at true scale, answers the question a product photo cannot: does this fit, and does it look right here.

✓Rotate and move the placed model freely
✓True to the scale of the physical piece
✓No app to install
Rebuild

The configurator, reworked for the phone it's used on.

Most of this happens on a phone, not a desktop, so we reworked the configurator's own interface for touch, on both iOS and Android, rather than leaving a desktop layout to be pinched and scrolled.

✓Touch-first controls on iOS and Android
✓Same configuration state carried into the AR view
Case study · Elite HTS
“

Ar-range has demonstrated a high level of efficiency by always delivering a final clean product which offers high functionality and stability, all while providing timely responses and communication at a reasonable price.

Bobby Bala
Bobby Bala
CEO, Elite HTS
Challenge

Elite HTS builds premium home theatre seating to order and ships across four continents, with no showroom nearby for most buyers. Their models already ran on Sketchfab, but Sketchfab's own API has no way to turn a live configuration into a placeable AR model, then or now.

Solution / Result
  • A script that generates an AR-ready model from the exact configuration chosen, in real time.
  • Opens on a phone directly, or by QR code from a desktop, at the true scale of the piece.
  • The configurator's own interface reworked for touch, on iOS and Android.
  • The site later moved to Webflow, where we re-embedded the configurator directly on product pages, part of an ongoing partnership with Elite.
Read the case study →
FAQ

What people ask about a script like this.

Does the customer need an app to view it in AR?
No. On a phone it opens in augmented reality straight from the browser. On a desktop, the page shows a QR code, and the phone that scans it opens the same configuration in the room.
Can Sketchfab do this on its own?
Not the AR generation, no. Sketchfab renders the configured model; turning that exact configuration into a placeable AR model is the part we built, and it still isn't something their API does by itself, used this way, today.
Does this replace a showroom visit?
We wouldn't claim that, and we'd be cautious of anyone who does: AR rarely moves the needle on its own. What it does is answer the one question a showroom visit answers, whether the piece fits and looks right, for the many buyers across four continents who don't have one nearby.
Is this still running?
Yes, since 2022, and the partnership with Elite HTS continues: we later implemented their Webflow site and re-embedded the configurator directly on each product page instead of a separate subpage.
Bobby Bala, CEO of Elite HTS
In their words
“

Ar-range has demonstrated a high level of efficiency by always delivering a final clean product which offers high functionality and stability, all while providing timely responses and communication at a reasonable price.

Bobby Bala
CEO, Elite HTS

Selling something too big and too personal to ship on approval?

Tell us what it is and how many finishes it comes in. We'll tell you straight whether AR, a configurator, or both will carry it, and what a script like this actually takes to build.

1Mvariants from one source
Same dayprice changes live in the shop
No-codeconfigurators the client runs
No demo booking, no sales sequence. We reply by email and take it from there.