A PIM organises product attributes and pushes them to channels. Content Hub owns the product record, including what the customer sees. They overlap, and the overlap is where the confusing sales conversations happen.
The split that actually holds
| Question | Where it belongs |
|---|---|
| What is this product called in six languages? | PIM |
| What is the stock, cost, lead time? | ERP |
| Which options are valid together? | Content Hub |
| What does this exact combination look like? | Content Hub |
| What does the buyer see on the product page? | Content Hub |
If you already run a PIM
Keep it. The PIM stays master of the attributes it already owns; Content Hub reads them and adds the layer no PIM has: the visual truth of every variant, and the rules that decide which variants exist.
If you do not
You may not need one. A PIM earns its keep when many channels need many translations of many attributes. If your real problem is “we cannot show what we sell”, a PIM will not fix it, and buying one first is a common and expensive detour.
