A product record is the single description of a product that every place you sell reads from: the storefront, the configurator, the showroom quote, the market-specific page.
It answers three things:
- How every variant looks. Not one photo, every finish.
- What it costs, or where the price comes from.
- What it is made of: materials, dimensions, the options that are valid together.
Why “one record” is the whole point
Most catalogues are not one record. They are a spreadsheet for production, a CMS for the website, an export for the marketplace, and a folder of renders somebody keeps on a laptop. Each is right on the day it is made and wrong a month later.
The cost is not the duplication. It is that nobody can say which copy is correct, so every change has to be made four times and checked five.
What a product record is not
It is not your ERP. Stock, cost and orders stay where they are, the record points at them.
It is not a PIM either, though the two overlap. A PIM organises attributes; a product record also owns what the customer sees, which is the part nothing else claims.
