Concepts

What stays in your ERP?

Most of it. The catalogue layer owns what the customer sees; ownership of everything else does not move.

Updated 27 August 2026

The first question anyone technical asks is which system is master of what. The answer is narrower than it sounds.

Ownership, plainly

Master
Stock, cost, lead timeyour ERP
Orders, invoices, productionyour ERP
Customer accounts, checkoutyour shop
Product attributes, translationsyour PIM, if you have one
Which options are valid togetherthe catalogue layer
What each combination looks likethe catalogue layer
What the buyer sees on the pagethe catalogue layer

Nothing moves out of the ERP. The catalogue layer reads what it needs and owns only the thing no other system claims: the visual and configurable truth of the product.

Why that boundary and not another

Because it is the one nobody else wants. Ask an ERP what a sofa looks like in grey linen and it has no opinion. Ask a shop platform whether a corner module can take an armrest on the left and it has no idea. Those questions have to live somewhere, and today they usually live in a person’s head.

What this means for a migration

You are not replacing anything. You are adding the layer that currently exists as tribal knowledge and a folder of renders, which is why these projects tend to be additive rather than a rip-out, and why they can start on one product range.

On this page
  1. Ownership, plainly
  2. Why that boundary and not another
  3. What this means for a migration
  4. What to read next

If they can't see it, they won't buy it. Let's show them.

Leave your details and we arrange a free consultation with the people who have spent years helping brands sell customised products. You bring the catalogue and the questions. We bring what has worked, what has not, and what it would take for you.

1Mvariants from one source
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No demo booking, no sales sequence. We reply by email and take it from there.