CEO and co-founder, Ar-range
CEO and co-founder of Ar-range, where he builds the rendering and configurator pipeline that turns one 3D model into every variant a furniture catalogue needs: 2.2 million bed visuals for MyBed.pl came out of it. Outside the studio he documents flooded mines, caves and wrecks as 3D models through the Submerged Foundation.
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Marcin co-founded Ar-range to solve a problem furniture brands keep paying for: a catalogue with thousands of fabric and finish combinations, and no way to show all of them. He designs the pipeline that scans a physical swatch, rebuilds it as a physically accurate material, renders every variant from a single 3D model, and feeds the results into configurators, Content Hub and AI search. For MyBed.pl that meant 2.2 million bed visuals and 120 configurators, one per bed model, and a search that finds one of 542 fabrics from a plain sentence.
He is also the person a prospect talks to first. Before a project starts he looks at how the brand sells today, in the showroom and online, and says what is worth fixing. In February 2025 he gave the "New technologies in the furniture industry" lecture at Meble Polska in Poznań, on which of 3D configurators, AR and AI move sales and which only deepen existing problems.
A configurator is worth as much as your understanding of what the buyer expects from it. Never more.
The scan-to-model discipline came from somewhere else. Marcin is a TDI Full Cave and technical wreck diver, and the founder of the Submerged Foundation, which documents flooded mines, caves and wrecks as explorable 3D models. Its flagship project, the Maria Concordia magnesite mine, is a four-level labyrinth with a 40-metre shaft, reconstructed from hundreds of thousands of photographs over hundreds of underwater hours, with support from the XDEEP Exploration Support Program.
He founded the Underwater 3D Academy to teach divers and marine archaeologists how to turn a scan into a model people can read, and has presented that work at Hidden Earth in the UK, the NSS Convention in the United States, Baltictech and Dive Expo Belgium. He lives in Poznań, Poland.
What does it take to rebuild a furniture configurator platform? An illustrative AI estimate, the lessons behind Ar-range, and the questions a manufacturer should ask before building its own.
6 min read
Two bed brands chose the ready-made 3D configurator: finished software, own interface, upload the models and go. Both came back, one after two years and one after three. What 'ready' meant on the product page, and what carried over.
7 min read
A showroom salesperson turns 'soft, autumn colours, survives two cats' into three fabrics. Your website turns it into a filter. What it takes to put that conversation online: structured fabric data, the looks-like and feels-like knowledge, and the words your buyers actually use.
8 min read
A 3D configurator went live, looked good, and sales didn't move. Usually for three reasons: an unreliable button, a renderer that cannot show the fabric, and five hundred choices with no guidance. What we saw at MyBed, and what we built instead.
8 min read
"3D preview reduces returns" is on almost every configurator vendor's homepage and behind almost none of their case studies. Here is what the claim would take to prove, and the cost we can actually point to instead.
6 min read
A 3D configurator and prerendered variant visuals answer different questions. The configurator is for products whose shape changes with the buyer's choices: modular sofas, wardrobes, outdoor kitchens. Variant visuals are for products whose shape is settled and whose finish is the choice: a bed in 542 fabrics. This piece sets out which one belongs where, what each costs you in performance and production, and how the two work together on one catalogue.
4 min read
Discover why selling furniture is increasingly challenging and how to counter these obstacles with engaging digital tools. Learn why emphasizing emotions over materials boosts sales, how digital configurators enhance customer experience, and why visual continuity is key to preserving excitement post-showroom visit. Explore strategies for successful B2C transitions and maintaining strong furniture margins by selling ideas, not just products.
7 min read
Explore pitfalls and opportunities of entering B2C or DTC sales in the furniture industry, especially for brands transitioning from B2B operations. It explores why many such ventures fail, not because of missing technology like configurators, but due to misunderstanding the emotional and non-linear nature of consumer decision-making.
17 min read
This article answers the big questions: How does parametric design work, why is it different from traditional modeling, and what does it mean for industries like furniture, fashion, and urban planning? You’ll learn its principles, the tools behind it, and how brands use configurators to turn complex, customizable products into seamless customer experiences.
5 min read
How do presets vs. blank-slate tools impact conversions? What ROI can you expect in 2025 from AR, CPQ, and cloud renders? This guide answers the tough questions every sofa brand faces when moving from fabric binders to 3D configuration.
8 min read
Turn furniture renderings into a growth engine, not just pretty pictures. Learn how leading brands use automation, AI, and configurators to cut costs, boost conversions, and generate endless marketing assets - from lifestyle scenes to AR models - without drowning in complexity.
4 min read
Discover what a parametric configurator is, how it works, and why it’s changing the way custom products are sold. See how it turns complex, customizable furniture into a seamless buyer experience - with real-time visuals, instant pricing, and logic your production team can trust.
8 min read
Marcin's talk at Meble Polska 2025 asked when a configurator actually pays off and when it only hides a process problem. The three questions the audience asked, answered, and what we saw on the fair floor.
3 min read
Most furniture shoppers never open AR. Independent research says so and our own installs said the same. Where AR still earns its place, and what to build first instead.
9 min readLeave your details in the form below and Marcin sets up a call. We look at your sales pipeline and how you show products online today, and flag what is worth fixing on the spot. If there is a fit for us to help, you will hear how.
You walk away with a set of suggestions, and at worst, an honest opinion from someone with no reason to tell you your setup is fine.
Talk to MarcinLeave your details and we arrange a free consultation with the people who have spent years helping brands sell customised products. You bring the catalogue and the questions. We bring what has worked, what has not, and what it would take for you.
